About a year ago I went on a trip to Denver to visit the headquarters of a six hospital group of practices called Firehouse Animal Health Centers. We were introduced by the Purina Veterinary Diets sales team that has a long history of working with Firehouse. Firehouse was in the process of evaluating various Pet Health Insurance plans and trying to determine which one met their needs and which plan they felt they could recommend to their clients.
One unique feature of Pet Health Insurance is that the relationship is between the provider of insurance and the pet owner. Veterinarians may recommend a specific provider to their clients but the financial relationship is between the client and the insurer. That doesn't mean that vets don't hear about it if a client is not happy about the service provided by the insurer they recommended. If things go south they tend to hear about it. That's why forward thinking veterinary hospitals like to review things in detail before they put their reputation on the line.
I was immediately impressed by the leadership at Firehouse. They provide state of the art veterinary care to thousands of Denver area pet owners. They practice preventive medicine at its finest, offering a complete array of wellness programs. They also provide high level diagnostic medicine and surgery when needed.
I was also impressed with the level of communication they have with their clients. They make clients aware of all the services available and believe that an educated client is a good client. They make it a practice to

educate their staff, too. In essence, they run a very tight ship and if you are lucky enough to live in Denver you would be well served to check them out.
Firehouse conducted an exhaustive review of all the insurance providers on the market. In fact, they hired two summer interns to do the research. I didn't know it at the time but they were well on their way to selecting
PurinaCare as their product of choice when I made my visit. They wanted to see the face of PurinaCare and learn more about us from a real live person.
Who better to go than a fellow veterinarian?

We found out officially that they had selected us early this year. Since then, we've been putting together a plan to get the word out to their clients.
This press release is the official announcement and there will be more coming from local media in the Denver area.
It's really nice to know that we came out on top in the eyes of such forward thinking practitioners. They have done their due diligence and now we have to live up to their recommendation. We are excited about that and look forward to serving many of the best Firehouse clients for years to come.
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